Rob Preiditsch, President

Wine has always been a passion for Rob Preiditsch who started working on his palate at an early age. “Growing up in Canada I was an altar boy and Father would ask me to pull the cork, smell and even take a sip of the mass wine to make sure it was good to serve at the service.” He admits being guilty of stealing a sip or two, but he always went to confession!

Preiditsch’s father is from Austria, while his mother's family has roots in Colmar, France. "My early years were influenced greatly through European traditions," says Preiditsch. His experience with wine and beer always involved positive events with family and friends.  “My parents love to entertain. At every special occasion, they always had a well stocked--though modest--wine cellar,” says Preiditsch. “Wine was always paired with food and always a little red after dinner to sit around the table, play some games or reflect on good times,” says Preiditsch.

Formerly as Vice President of Thomas Arvid Fine Art, Inc. Preiditsch managed the sales and marketing for renown artist Thomas Arvid, connecting with 40 independent fine art galleries across the United States and Canada. During his 8 ½ years at TAFA, Preiditsch led the company’s interaction with the US wine community to create over 200 events targeting the art and wine consumer including partnerships with: Fleming’s Prime Steakhouse & Wine Bar, Pebble Beach Food& Wine, Atlanta High Museum Wine Auction, Four Seasons, The Ritz Carlton. He coordinated events and charitable programs with California wineries the likes of Cakebread Cellars, Far Niente, Fisher Vineyards, Hundred Acre, Kosta Browne, Silver Oak Cellars and ZD Wines amongst others.

The catalyst to launch Vignette Cellars grew from a mutual appreciation of interesting, hand crafted wines and the personalities that craft them. Preiditsch connected with Georgia born Jason Chambers, President of Golden Blends, Inc. and part-owner of Sauternes’ Chateau L’Ermitage to form a unique wine import house. Preiditsch sees an opportunity to tell the story about quality priced, small production, family made wines that might not normally make it out of France or Italy. “Bordeaux is one the largest wine producing regions in the world, but there are many, many wineries operated by families making amazing wines under the radar of Wine Spectator or Robert Parker," says Preiditsch. "It is our mission to discover these little gems and surprise people with their quality."

Preiditsch is a two time graduate of Georgia State University in 1994 with a BA in International Relations and an MS Sports Administration (’97). He was a four year letterman in cross country and track while at GSU. Preiditsch is a member of the Guild of Sommelier’s. His new love is cycling and volunteers with Wholesome Wave Georgia. His wife Merry and two children, Cole (9) and Georgia (6), reside in the wonderful sustainable community of Serenbe in Chattahoochee Hills, Georgia.